REINFORCING WORLD READY, A BOLD POINT OF DIFFERENCE FOR WA'S LEADING EDUCATOR

At 303MullenLowe, I helped shape the identity for the 2023 rollout, collaborating with senior team members to create an abstract version of the 'World Ready' portal, using shapes to represent key course components. I also worked across multiple channels to bring the identity to life, including YouTube (organic and paid), paid social, dynamic web banners, and the 2023 prospectus template. The updated prospectus highlighted the portal's graphic language, with circular image containers and abstract elements framing imagery and text.