CRAFTING A BRAND THAT SUPPORTS MULTIPLE AUDIENCES.

I was privileged to help the 303 team refresh Alcohol.ThinkAgain (ATA) as they entered their next chapter. Working closely with the creative, design, and strategy teams, we collaborated to develop a direction that would resonate with ATA's diverse audience. The goal was to establish the brand as an authoritative figure while maintaining a human touch. The new brand identity draws inspiration from academic papers, featuring detailed anatomical illustrations paired with abstract scrapbook edges to create a playful yet impactful graphic language.